By now you have a clear understanding of the importance of visual content. Unlike in the past, social networks today are displaying images more flagrantly in their feeds and attract more traffic to their sites. Simply put, visual content continues to generate much more engagement as compared to text-based content. That said, here are six vital things to consider when you are selecting images for your blog post.
Image ownership: do you have the right to use it?
Just like everything else, images have owners, and some are copyright protected. Violating image copyrights can easily cost you or a company you own a lot of money, especially if use the images for commercial purposes. Thus, to avoid all the legal drama, it is always advisable to first research and find out whether an image you plan to use is copyright free or not.
Picture relevance: does the image bring out the message you want?
Before using a specific image on your blog, stop and ask yourself if the pictorial model is relevant to the content. If it does not have a reasonably obvious tie into your blog-post, leave it out. Think of it this way, your blog headline and featured image will be the first thing your targeted audience sees when he opens your page. If you fail to make a connection within the first few seconds, he will move to other options, and this may have a negative impact on you.
Picture quality: does the image bring out a sense of professionalism?
Apart from being relevant, the image you use on your blog post should be able to convince your clients that you’re a professional easily, i.e. you know what you are discussing. To effectively do this, it must be of high quality, eye-catching, appealing and most importantly morally right. Remember, the first image in your blog or website is usually what gets pulled in when potential clients share your blog links on Facebook, LinkedIn, Google + and many other sites. Thus, to avoid creating a wrong first impression, use the right images.
Image size: is the image too big?
Before using any image, find out how big it is, i.e. the % resolution it has. Using a free image whose resolution is way too high is not always the right thing to do since such photos usually slow down the post’s overall page load time. According to experts, striking images whose total size is 100kb and below provide typically better results as compared to those with large dimension.
— Pixabay (@pixabay) 15 de junio de 2018